{"id":260370,"date":"2026-09-16T10:35:13","date_gmt":"2026-09-16T08:35:13","guid":{"rendered":"https:\/\/frameworx.de\/playbook\/"},"modified":"2026-09-16T10:35:15","modified_gmt":"2026-09-16T08:35:15","slug":"playbook","status":"publish","type":"page","link":"https:\/\/frameworx.de\/en\/playbook\/","title":{"rendered":"Playbook"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_flex_section preset--module--divi-section--default\">\n<div class=\"et_pb_row_0 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_0 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>WHAT DO YOU NEED HELP WITH?<\/h1>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_flex_section preset--module--divi-section--default\">\n<div class=\"et_pb_row_1 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_1 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Tech & Tools<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_2 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_2 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blog_0 et_pb_blog et_pb_bg_layout_light et_pb_posts et_pb_module\"><div class=\"entry\">\n\t<h1 class=\"not-found-title\">No Results Found<\/h1>\n\t<p>The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_2 et_pb_section et_section_regular et_flex_section preset--module--divi-section--default\">\n<div class=\"et_pb_row_3 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_3 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Operating & Legal<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_4 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_4 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blog_1 et_pb_blog et_pb_bg_layout_light et_pb_posts et_pb_module\"><div class=\"entry\">\n\t<h1 class=\"not-found-title\">No Results Found<\/h1>\n\t<p>The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_3 et_pb_section et_section_regular et_flex_section preset--module--divi-section--default\">\n<div class=\"et_pb_row_5 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_5 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Fundraising & Finance<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_6 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_6 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blog_2 et_pb_blog et_pb_bg_layout_light et_pb_posts et_pb_module\"><div class=\"entry\">\n\t<h1 class=\"not-found-title\">No Results Found<\/h1>\n\t<p>The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_4 et_pb_section et_section_regular et_flex_section preset--module--divi-section--default\">\n<div class=\"et_pb_row_7 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_7 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>Operating Templates<\/h1>\n<\/div><\/div>\n\n<div class=\"et_pb_row_8 et_pb_row et_pb_row_nested et_flex_row\">\n<div class=\"et_pb_column_8 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_3_5 et_flex_column_3_5_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Download your Founder Weekly Review and track your weekly performance.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_9 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_2_5 et_flex_column_2_5_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--default\" href=\"https:\/\/frameworx.de\/wp-content\/uploads\/2026\/09\/FOUNDER-WEEKLY-REVIEW.pdf\" data-icon=\"\uf061\">Download Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_5 et_pb_section et_section_regular et_flex_section preset--module--divi-section--default\">\n<div class=\"et_pb_row_9 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_10 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Masterclasses <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_10 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_11 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_3_5 et_flex_column_3_5_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><!-- =========================================================\nFRAMEWORX DSGVO VIDEO PLAYER\nMinimal \u2022 Premium \u2022 Full Width \u2022 No Rounded Corners\n========================================================= --><section class=\"fx-video-section\"><div class=\"fx-video-card\"><div class=\"fx-video-cover\" id=\"fxConsent\"><img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/3WoDbrAq95c\/maxresdefault.jpg\" alt=\"Frameworx Video\" title=\"\"><div class=\"fx-overlay\"><\/div><div class=\"fx-video-content\"><span class=\"fx-video-hint\">VIDEO ANSEHEN\n                <\/span><\/div><\/div><div id=\"fxVideo\"><\/div><\/div><\/section><style>:root{\n    --fx-yellow:#fff01e;\n    --fx-navy:#0d162b;\n}\n\n.fx-video-section{\n    width:100%;\n    margin:0;\n    padding:0;\n}\n\n.fx-video-card{\n    position:relative;\n    overflow:hidden;\n    background:var(--fx-navy);\n\n    box-shadow:\n        0 30px 80px rgba(13,22,43,.15);\n}\n\n\/* ----------------------------------\nTHUMBNAIL\n---------------------------------- *\/\n\n.fx-video-cover{\n    position:relative;\n    aspect-ratio:16 \/ 9;\n    cursor:pointer;\n    overflow:hidden;\n}\n\n.fx-video-cover img{\n    width:100%;\n    height:100%;\n    object-fit:cover;\n    display:block;\n\n    filter:brightness(.82);\n\n    transition:\n        transform 1.2s cubic-bezier(.16,1,.3,1),\n        filter 1.2s cubic-bezier(.16,1,.3,1);\n}\n\n.fx-video-cover:hover img{\n    transform:scale(1.03);\n    filter:brightness(.95);\n}\n\n\/* ----------------------------------\nOVERLAY\n---------------------------------- *\/\n\n.fx-overlay{\n    position:absolute;\n    inset:0;\n\n    background:\n        linear-gradient(\n            to bottom,\n            rgba(13,22,43,.08) 0%,\n            rgba(13,22,43,.15) 30%,\n            rgba(13,22,43,.45) 70%,\n            rgba(13,22,43,.75) 100%\n        );\n}\n\n\/* ----------------------------------\nCONTENT\n---------------------------------- *\/\n\n.fx-video-content{\n    position:absolute;\n    inset:0;\n\n    display:flex;\n    align-items:flex-end;\n    justify-content:flex-start;\n\n    padding:40px;\n\n    z-index:2;\n}\n\n.fx-video-hint{\n\n    display:inline-flex;\n    align-items:center;\n\n    padding:14px 22px;\n\n    color:#ffffff;\n\n    background:\n        rgba(255,255,255,.08);\n\n    backdrop-filter:blur(20px);\n    -webkit-backdrop-filter:blur(20px);\n\n    border:\n        1px solid rgba(255,255,255,.12);\n\n    font-size:12px;\n    font-weight:700;\n    letter-spacing:.15em;\n\n    transition:\n        background .3s ease,\n        color .3s ease,\n        border-color .3s ease;\n}\n\n.fx-video-cover:hover .fx-video-hint{\n\n    background:var(--fx-yellow);\n\n    color:var(--fx-navy);\n\n    border-color:var(--fx-yellow);\n\n}\n\n\/* ----------------------------------\nVIDEO\n---------------------------------- *\/\n\n.fx-video-frame{\n    position:relative;\n    width:100%;\n    padding-bottom:56.25%;\n}\n\n.fx-video-frame iframe{\n    position:absolute;\n    inset:0;\n    width:100%;\n    height:100%;\n    border:none;\n}\n\n\/* ----------------------------------\nMOBILE\n---------------------------------- *\/\n\n@media (max-width:768px){\n\n    .fx-video-content{\n        padding:24px;\n    }\n\n    .fx-video-hint{\n        font-size:11px;\n        padding:12px 18px;\n    }\n\n}\n\n<\/style><script>document\n.getElementById(\"fxConsent\")\n.addEventListener(\"click\", function(){\n\n    document.getElementById(\"fxVideo\").innerHTML = `\n        <div class=\"fx-video-frame\"><iframe\n                src=\"https:\/\/www.youtube-nocookie.com\/embed\/3WoDbrAq95c?autoplay=1&rel=0\"\n                title=\"Frameworx Video\"\n                loading=\"lazy\"\n                allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"\n                allowfullscreen><\/iframe><\/div>`;\n\n    document.getElementById(\"fxConsent\").remove();\n\n});\n\n<\/script><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_12 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_2_5 et_flex_column_2_5_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Your product is perfect, but you're not getting any orders from major clients?<\/p>\n<p>Often, it\u2019s not just the quality of your offering, but how professional your brand comes across that determines whether you\u2019re seen as a serious business partner or just a \u201csmall startup.\u201d In this video, Tim Rieger from Risn Studio shows you how to build bridges with corporate clients through strategic branding and design and make a strong impression right from the first point of contact. <\/p>\n<p>The masterclass was part of our Futuromundo Clubhouse. At Frameworx, we build bridges between the established business world and the next generation of innovators. We believe that every great startup deserves a great brand.  <\/p>\n<p>\u25ba More about Tim Rieger from Risn Studio: <a href=\"https:\/\/www.risn.studio\/\" target=\"_blank\" rel=\"noopener\">risn.studio<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_6 et_pb_section et_section_regular et_flex_section preset--module--divi-section--default\">\n<div class=\"et_pb_row_11 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_13 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Company Brand or Personal Branding?<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_12 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_14 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_3_5 et_flex_column_3_5_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_code_1 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><!-- =========================================================\nFRAMEWORX DSGVO VIDEO PLAYER\nMinimal \u2022 Premium \u2022 Full Width \u2022 No Rounded Corners\n========================================================= --><section class=\"fx-video-section\"><div class=\"fx-video-card\"><div class=\"fx-video-cover\" id=\"fxConsent\"><img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/_RGCP5hvJOs\/hqdefault.jpg\" alt=\"\" title=\"\"><div class=\"fx-overlay\"><\/div><div class=\"fx-video-content\"><span class=\"fx-video-hint\">VIDEO ANSEHEN\n                <\/span><\/div><\/div><div id=\"fxVideo\"><\/div><\/div><\/section><style>:root{\n    --fx-yellow:#fff01e;\n    --fx-navy:#0d162b;\n}\n\n.fx-video-section{\n    width:100%;\n    margin:0;\n    padding:0;\n}\n\n.fx-video-card{\n    position:relative;\n    overflow:hidden;\n    background:var(--fx-navy);\n\n    box-shadow:\n        0 30px 80px rgba(13,22,43,.15);\n}\n\n\/* ----------------------------------\nTHUMBNAIL\n---------------------------------- *\/\n\n.fx-video-cover{\n    position:relative;\n    aspect-ratio:16 \/ 9;\n    cursor:pointer;\n    overflow:hidden;\n}\n\n.fx-video-cover img{\n    width:100%;\n    height:100%;\n    object-fit:cover;\n    display:block;\n\n    filter:brightness(.82);\n\n    transition:\n        transform 1.2s cubic-bezier(.16,1,.3,1),\n        filter 1.2s cubic-bezier(.16,1,.3,1);\n}\n\n.fx-video-cover:hover img{\n    transform:scale(1.03);\n    filter:brightness(.95);\n}\n\n\/* ----------------------------------\nOVERLAY\n---------------------------------- *\/\n\n.fx-overlay{\n    position:absolute;\n    inset:0;\n\n    background:\n        linear-gradient(\n            to bottom,\n            rgba(13,22,43,.08) 0%,\n            rgba(13,22,43,.15) 30%,\n            rgba(13,22,43,.45) 70%,\n            rgba(13,22,43,.75) 100%\n        );\n}\n\n\/* ----------------------------------\nCONTENT\n---------------------------------- *\/\n\n.fx-video-content{\n    position:absolute;\n    inset:0;\n\n    display:flex;\n    align-items:flex-end;\n    justify-content:flex-start;\n\n    padding:40px;\n\n    z-index:2;\n}\n\n.fx-video-hint{\n\n    display:inline-flex;\n    align-items:center;\n\n    padding:14px 22px;\n\n    color:#ffffff;\n\n    background:\n        rgba(255,255,255,.08);\n\n    backdrop-filter:blur(20px);\n    -webkit-backdrop-filter:blur(20px);\n\n    border:\n        1px solid rgba(255,255,255,.12);\n\n    font-size:12px;\n    font-weight:700;\n    letter-spacing:.15em;\n\n    transition:\n        background .3s ease,\n        color .3s ease,\n        border-color .3s ease;\n}\n\n.fx-video-cover:hover .fx-video-hint{\n\n    background:var(--fx-yellow);\n\n    color:var(--fx-navy);\n\n    border-color:var(--fx-yellow);\n\n}\n\n\/* ----------------------------------\nVIDEO\n---------------------------------- *\/\n\n.fx-video-frame{\n    position:relative;\n    width:100%;\n    padding-bottom:56.25%;\n}\n\n.fx-video-frame iframe{\n    position:absolute;\n    inset:0;\n    width:100%;\n    height:100%;\n    border:none;\n}\n\n\/* ----------------------------------\nMOBILE\n---------------------------------- *\/\n\n@media (max-width:768px){\n\n    .fx-video-content{\n        padding:24px;\n    }\n\n    .fx-video-hint{\n        font-size:11px;\n        padding:12px 18px;\n    }\n\n}\n\n<\/style><script>document\n.getElementById(\"fxConsent\")\n.addEventListener(\"click\", function(){\n\n    document.getElementById(\"fxVideo\").innerHTML = `\n        <div class=\"fx-video-frame\"><iframe\n                src=\"https:\/\/www.youtube-nocookie.com\/embed\/_RGCP5hvJOs?autoplay=1&rel=0\"\n                title=\"Frameworx Video\"\n                loading=\"lazy\"\n                allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"\n                allowfullscreen><\/iframe><\/div>`;\n\n    document.getElementById(\"fxConsent\").remove();\n\n});\n\n<\/script><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_15 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_2_5 et_flex_column_2_5_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Company brand or personal brand\u2014which is the better long-term strategy for a company?<\/p>\n<p>Abu and Nico discuss exactly this topic openly and honestly. While Nico talks about how social media and his own fame have contributed to L\u2019Artista\u2019s growth, Abu explains why he deliberately chose not to pursue a personal brand and instead focuses on his brands, doen doen Burger and doen doen Kebap. <\/p>\n<p>The two discuss reach, influencer marketing, word-of-mouth, brand-building, and why, in the end, a good product is more important than any viral Instagram post. They also discuss expansion, franchising, sustainable growth, and how to build a restaurant brand that can thrive even without its founder. The result is a fascinating discussion featuring two completely different perspectives\u2014and plenty of insights for entrepreneurs and anyone currently building their own brand.  <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_helpful_status":1,"footnotes":""},"class_list":["post-260370","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/frameworx.de\/en\/wp-json\/wp\/v2\/pages\/260370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frameworx.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/frameworx.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/frameworx.de\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/frameworx.de\/en\/wp-json\/wp\/v2\/comments?post=260370"}],"version-history":[{"count":2,"href":"https:\/\/frameworx.de\/en\/wp-json\/wp\/v2\/pages\/260370\/revisions"}],"predecessor-version":[{"id":260375,"href":"https:\/\/frameworx.de\/en\/wp-json\/wp\/v2\/pages\/260370\/revisions\/260375"}],"wp:attachment":[{"href":"https:\/\/frameworx.de\/en\/wp-json\/wp\/v2\/media?parent=260370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}