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Operating Templates
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Masterclasses
Your product is perfect, but you're not getting any orders from major clients?
Often, it’s not just the quality of your offering, but how professional your brand comes across that determines whether you’re seen as a serious business partner or just a “small startup.” In this video, Tim Rieger from Risn Studio shows you how to build bridges with corporate clients through strategic branding and design and make a strong impression right from the first point of contact.
The masterclass was part of our Futuromundo Clubhouse. At Frameworx, we build bridges between the established business world and the next generation of innovators. We believe that every great startup deserves a great brand.
► More about Tim Rieger from Risn Studio: risn.studio
Company Brand or Personal Branding?
Company brand or personal brand—which is the better long-term strategy for a company?
Abu and Nico discuss exactly this topic openly and honestly. While Nico talks about how social media and his own fame have contributed to L’Artista’s growth, Abu explains why he deliberately chose not to pursue a personal brand and instead focuses on his brands, doen doen Burger and doen doen Kebap.
The two discuss reach, influencer marketing, word-of-mouth, brand-building, and why, in the end, a good product is more important than any viral Instagram post. They also discuss expansion, franchising, sustainable growth, and how to build a restaurant brand that can thrive even without its founder. The result is a fascinating discussion featuring two completely different perspectives—and plenty of insights for entrepreneurs and anyone currently building their own brand.